Experiential

Retail Experiential Design

Consumers journey to retail today for a memorable experience, period.

Today’s Omni-channel customers will click, but still want to experience your products and services at your Brick & Mortar stores.

MINT strategically incorporates experiential solutions into your retail environment to provide a compelling and contagious reason for consumers to buy at your stores.

WHAT IS EXPERIENTIAL RETAIL DESIGN?

As is the case with all elements of the MINT ecosystem, our Experiential offering can be easily integrated with all facets of our retail environments to complement and enhance the overall impact.  There are other environments where an experiential digital presence augments the physical environment and increases visual impact exponentially.  In instances where the environment is designed to communicate and enhance brand awareness and consumer immersion, dynamic digital images that are interactive and placed strategically within the physical environment, enhance customer involvement and ultimately brand R.O.I.

Experiential signage can be custom designed to perform independently, as an element of the customer journey, like in a corporate waiting room or foyer, or with human interaction as part of the design. It is also tailor made, if specified, to be used with environmental analytics sensors so that our clients have factual feedback on key performance indicators in the environment.

EXAMPLES

Futuristic environment design for Western Union

In this example, Western Union wanted a futuristic environment that took their customers minds from the age old “vision” of a Western Union office to their updated persona. The idea was to promote new and different ways to transmit funds and data and to instill a sense of security in the new digital age.

StainMaster

In the StainMaster example the mission was simpler. In a space constrained environment, with swatches, allow customers to toggle through different swatches digitally so that they could envision the color and texture in a virtual environment. In this example, color pallets and backgrounds changed based on customer involvement.

Google and LG

Finally – in this Google/ LG example, MINT was asked to provide two end cap options – one with integrated tablet design and one with pedestal design. After discovery conversations we provided a powerful regional retailer these options for endcap displays and the integrated version on the left was chosen. This allowed a for a seamless look store wide and the end result was continuity of the retailers “experiential” displays regardless of brand and product.

Here are examples of how these displays worked across two companies, Google and LG, and multiple products. The result was increased comfort in exploring what these brands had to offer because of the consistency in the how to explore each brands features and benefits.

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