Social Distance Shopping

Social Distance Shopping

BOPIS: Buy Online, Pickup In Store

There is a growing trend in retail with Omni-channel shoppers called BOPIS. This is the process by where a consumer shops online and picks up their purchase at a local store. Experts say by 2021, 94% of retailers will offer a BOPIS Solution.  So not only this will be a requirement for all retailers to remain relevant, it’s critical the solution is a seamless one that customers embrace.

LET’S START WITH ANSWERING THIS FUNDAMENTAL QUESTION:

WHY IS BOPIS SO POPULAR WITH CONSUMERS?

  • It starts with societies need for instant gratification. Consumers can combine the ease of on-line and app shopping with an instant in-store pickup.
  • Cost cutting. Customers save on shipping fees which they said was their number one reason to us BOPIS.
  • Health concerns. While shopping for products in a retail store is still the preferred method of buying for most consumers, COVID-19 has changed the way customers are comfortable shopping at retail.
  • Human beings will always prefer to interact with people, not machines. It’s in our DNA and studies on consumer behavior validate this (yes even in today’s climate).

WHAT ARE THE BENEFITS THAT BOPIS DELIVERS TO RETAILERS?

  • 38% of online shoppers made an additional, unplanned purchase while picking up their BOPIS order in-store
  • Higher foot traffic in-store!
  • 40% of fulfillment cost goes away when handling from store inventory rather than a distribution center
  • Creates proven customer loyalty
  • Ability to send push notifications, texts or emails about related products
  • 68% of shoppers have made multiple BOPIS orders

HOW DOES IT WORK?

HERE IS A GOOD EXAMPLE OF A SUCCESSFUL BOPIS SOLUTION.

Step 1 – Online Orders

  • Consumers can browse your products online and make their purchases.
  • At the online checkout, they can choose the option of picking up their purchases at a local store, even selecting an appointment time or curbside pickup.
  • A barcode is generated and sent to the customer via SMS that is used at
    the store to pickup their purchase.

 

 

 

Step 2 – Pickup At Store

Customers have many options when it comes to picking up their  purchases at the local retail store. The goal here is convenience and worry-free pickup. Customers can choose from the following pickup options.

  • Customers enter the store and scan their barcode on the self-service kiosk (touchless)
  • Customers are put into a queue with their name displayed on a monitor in the store. Customers who made specific appointments are given priority.
  • Customer’s purchases are ready to pickup at a designated counter. Options for self-service lockers are also available.

Our Customized BOPIS OFFERING Includes

*Additional Options Available*

There are certain elements of a successful BOPIS offering that will be needed for the solution to work seamlessly for both customers and employees. Here are  some great examples.

E-Commerce Store Integration

  • Customer Portal & order management
  • Catalog setup
  • Shopping cart and email/SMS notifications
  • Credit card payment support
  • Web & mobile interfaces
  • Store directories, addresses, hours, contact info
  • Order schedule and integration with store queue management system

QUEUE MANAGEMENT SOLUTIONS FOR IN-STORE

  • In store queue management screen, media player,
    mounts, installation
  • Integration with e-commerce store and interactive kiosks
  • Options for multiple queue zones in the store, situated
    for safe distancing

INTERACTIVE KIOSK OPTIONS

  • Interactive, branded kiosks
  • Integration with queue management & e-commerce
    solution
  • Bar code reader for touchless functionality
  • Options for endless aisle and e-commerce shopping

 

 

 

PROFESSIONAL INSTALLATION, CONFIGURATION & SUPPORT

  • In-store set up of queue management and self-service kiosks
  • Configuration of in-store technologies with cloud-based server

HOSTING, SUPPORT & MONITORING

  • Cloud-based hosting of in-store applications and server
  • Multi-user access for order management
  • Ongoing monitoring, helpdesk and On-demand
    user training

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