There is a growing trend in retail with Omni-channel shoppers called BOPIS. This is the process by where a consumer shops online and picks up their purchase at a local store. Experts say by 2021, 94% of retailers will offer a BOPIS Solution. So not only this will be a requirement for all retailers to remain relevant, it’s critical the solution is a seamless one that customers embrace.
WHY IS BOPIS SO POPULAR WITH CONSUMERS?
HERE IS A GOOD EXAMPLE OF A SUCCESSFUL BOPIS SOLUTION.
Customers have many options when it comes to picking up their purchases at the local retail store. The goal here is convenience and worry-free pickup. Customers can choose from the following pickup options.
*Additional Options Available*
There are certain elements of a successful BOPIS offering that will be needed for the solution to work seamlessly for both customers and employees. Here are some great examples.