As a dominant player in the sub-tier consumer category, Tracfone had a large customer base that positioned them as the fifth-largest wireless provider in the country. As a low-cost wireless provider, they had strategically placed their retail operations inside value-based retail chains like Walmart and Price Club.
Tracfone came to Experience MINT for help launching their own chain of wireless stores that could compete with the likes of Verizon, AT&T, T-Mobile, and Sprint. They needed a partner that could create experiential retail environments and retail displays that would appeal to all classes of consumers.
Retail Design and Execution
Both existing customers and new were attracted to the modern, innovative design and retail displays. The new stores effectively communicated the Tracfone brand as a quality low-cost wireless provider.