MINT was engaged by TRU to deliver a wide range of digital, interactive experiences that would appeal to today’s omni channel customers, including children. The store needed to create a destination that parents and children enjoyed spending time in and create the desire for repeat visits.
The solution started with an oversized digital video wall inside the store’s Event Theater within the space. The event theater is a space where children could attend special events, play with gaming consoles, watch iconic movies, and attend other feature events. An interactive event calendar was positioned at the entrance to the theater to allow customers to view upcoming events their children might be interested in and link that calendar to TRU’s web-site.
Around the perimeter of the store were experience rooms called “anchor shops”. These shops feature one particular brand and their products presented in a very interactive manner. MINT installed interactive touch screens where parents & kids could shop for the brands products, create shopping carts & make purchases at the store or later at home, share their experience on social media, & more.
Strategic feature product displays on the retail floor were designated for certain brands, and again MINT provided an interactive touch screen that educated shoppers on the products available, as well as provided a virtual shopping cart experience, social media sharing, and more. These displays created engagement with children and parents alike, driving higher purchase patterns for the brands products on displays.
Throughout the rest of the store were large digital screens for certain brands, dedicated digital interfaces for certain displays, and strategic digital “shopping displays” that were all supported by MINT’s content management software (CMS). MINT’s CMS allows TRU and their brands to remotely control all content on all displays.
Finally, MINT configured and installed a full store retail analytics camera system, complete environmental audio system, in-store networks, and supporting network equipment.