Launching NECOA Water Filtration in the U.S. Market
SERVICES PROVIDED
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STRATEGIC RETAIL LAUNCH SUPPORT
MINT partnered with NECOA to deliver a full-service experiential retail activation. From initial concept to opening day, we created a turnkey plan to launch their first showroom with a lasting impression:
Experiential Design
Complete design solution including Design Concepts, 3D Renderings, Design Development Sets and Architectural Drawings.
End-to-End Retail Build-Out
Full showroom design and construction, bringing NECOA’s premium aesthetic to life in a new market.
Experiential Technology
An impactful Experiential Solution that included interactive product wizards, giant video wall,
large format screens, CMS, remote management & more!
Kiosk Design & Deployment
Development of an interactive kiosk experience to introduce customers to NECOA’s product offerings and brand story in the common area of the mall.
Project Management
MINT managed the entire project and all related parties using our Cloud based PM software. This included vendors, the city, mall and more.
Operational Readiness
Complete site setup for launch, ensuring functionality and polish across both the inline store and kiosk.
Staffing Support
Experience Mint connected NECOA with the U.S.-based staffing agency 2020, ensuring both the kiosk and showroom were fully staffed and customer-ready.
IMPACT
The showroom launch was a huge success. Within weeks of launching, NECOA saw strong foot traffic, customer engagement at the kiosk, and brand recognition within the local market. The fully coordinated approach eliminated internal lift for NECOA, allowing them to focus on sales and brand awareness.
“The MINT team exceeded our expectations on our launch in the market. With a first-class design and incredible experiential solutions, we opened on time with an incredible looking store and kiosk! Our customers love the look and experience the store delivers. MINT’s project management of the entire process was also worry-free, which was a big benefit!”
CONCLUSION
By partnering with Experience Mint, NECOA transformed its U.S. market debut into an immersive, well-executed brand experience. From physical infrastructure to human staffing, the collaboration ensured every element was aligned with NECOA’s identity and strategic goals.
READY TO LAUNCH YOUR RETAIL BRAND?
| https://experiencemint.com | 978.621.6465 | hello@experiencemint.com |