Mobile Luv was entering the market in the midst of rapid growth and needed to create an environment that was unparalleled in the industry. Their first location was adjacent to an upscale shopping center in Miami, Aventura Mall, so it was important this design resonated with the clientele. They turned to Experience MINT to create a memorable brand appearance on the exterior of the building while creating an engaging retail environment and fixture design inside that could be replicated to multiple locations.
Retail Design and Execution
Experience MINT was tasked with creating an elegant, upscale design that was both functional and affordable to build. The store layout also needed to provide an inviting and comfortable environment for customers who waited for their repairs, while intelligently exposing customers to merchandise to purchase.
The interior environmental design featured medium wood tones and satin whites as the foundation to create a rich but clean look. The retail fixtures included LED lighted cases, halo-lit wall displays, and CCFL light boxes at POP, while mega-wall accessories displays were positioned throughout the space to encourage accessory purchases. A customized POS cabinet and waiting bar capped off the fixture set, while LED ceiling light baffles and pendant lighting gave the store an inviting glow both inside and out.
Experience MINT coordinated and executed all phases of the project. Starting with environmental design, the project moved on to architectural drawings, permitting, store construction and, of course, retail fixture fabrication and installation. The store remains the crown jewel of Mobile Luv and is one of the nicest looking mobile device repair stores in the country.