LOVESTITCH

Planning | Interior Design | Fixture Design | Project Management

The Back Story

Lovestitch is an importer and wholesaler of women’s clothing in Los Angeles, California.  They carry both contemporary, and “Boho Chic” styles.

After nearly a decade of serving their clientele in independent apparel outlets, and major multi-store chains, Lovestitch decided to branch out to a new and trending area within the fashion district.  A warehouse was chosen as the ideal place that would separate themselves from the competition.  To see their vision through, they partnered with the designers at Retail Habitats.  The warehouse environment’s potential to compliment the unique style of Love Stitch’s most popular items was undeniable.

The result of this partnership is a showroom that has received outstanding reviews, a quickly growing list of buyers, and tripled wholesale business for Love Stitch.

Interior Concept

It was immediately evident to Retail Habitats’ designers that the existing architectural elements in the structure of the warehouse were the inspiration for the final look and feel of the environment.  They began with enhancing, and refurbishing the natural elements such as the vintage brick walls, and exposed wood ceiling beams.

The next step was procuring industrially chic-inspired display systems and furnishings from numerous specialty vendors in the LA area.  Custom-fabricating was implemented as part of the installation process for proper placement and fitting.  A customer service counter was custom designed to anchor the space for efficiency, and lounge areas were created for the enjoyment of refreshments while buyers comfortably sit as they learn about the season’s new apparel & accessory options.

A broad array of lighting brightens the space from rustic pendants highlighting the Lovestitch logo behind the cashwrap, to the “Boho” basket woven chandeliers anchoring the buyer’s lounge, and industrial trac lighting enhancing the design consistency.

The entire atmosphere portrays the already fashionable and “on trend” merchandise collection, and entices the curiosity of buyers to look further.

Fixture Design & Project Management

To ensure that all elements of the space stayed true to the original design vision, Retail Habitats’ project management team worked closely with Lovestitch’s local fabricators to guide the development and installation of of all custom-manufactured displays and furnishings. Though a number of unique challenges inherent to a vintage space popped up throughout the process, the effort remained on time, on budget and resulted in an end-product that retained the integrity of the concept to a “t.”

Lovestitch’s new showroom opened in April of 2017 to the delight of their clientele and the envy of their competition. The space has also lent an all-important degree of credibility to their online presence and a continued trend of increased buyer awareness and improved sales figures has more than justified the investment in creating a brand-enhancing physical space.