Jurlique is a purely natural skin care company founded in Southern Australia. Jurlique’s expansion both domestically and within Asia had previously led to the overall decline of awareness among American consumers.
The brand was recaptured after a network of independent spas formed partnerships all across the country. Once established, the partners networked to reintroduce the company to the American market. A roll-out model was created with Countertop POP displays and co-branded “spa-takeovers”. A flexible catalog of both individual fixtures and full environments was created for a roll-out model that is “on brand” and easily scalable.
Jurlique’s activation of numerous interior design standards was greatly established internationally. In order to adapt these concepts within the American market, Jurlique sought out the expertise of a mutually ambitious and “common ground” partner. Hence, Retail Habitats was brought on board to establish new design specifications and vendor relationships. The partnership with its full support, and multifaceted environmental branding efforts have ensured the successful return of Jurlique in the US.