b8ta – InLine Store Design
b8ta, a Retail As A Service (RAAS) company, opened its first store in 2015 in the heart of Silicon Valley in Palo Alto California. Its business model focused on an experiential environment where brand partners could showcase their products and receive important retail analytics on customer behavior. In 2018, b8ta engaged MINT to provide a turnkey retail solution that could be quickly replicated at numerous retail locations.
Experience MINT created a project that included an enhanced retail design, retail analytics installation, experiential technology, and cost savings. We relied on our expertise in manufacturing and engineering to utilize higher quality, durable materials that promote longevity, reduce costs, and improve ROI. Because b8ta and their partners rely on successful merchandising, flexible, modular displays were designed to increase the number and flexibility of merchandising positions.
To add to the retail experience, Experience MINT provided large digital screens backed by our proprietary CMS (Content Management System), slimline LED lightboxes, new vertical merchandising options, and camera installations for both retail analytics and demographics.
For this project, we introduced a new model that provided the turnkey, white-glove solution b8ta needed to roll out multiple retail locations. As their single provider, our solution enabled b8ta to grow its team focused on current store operations and growth strategies. The strategy included:
- White glove delivery
- Millwork installation
- Experiential installation
- Retail analytics and network installation
- Collaboration with general contractors
- Environmental audio system
In under 4 months, MINT opened 8 flagship stores for b8ta at some of the nation’s highest-profile retail centers and a location in the Dubai Mall. Many more locations are targeted for 2021 and beyond.
“I have been most impressed with the high level of execution and attention to detail with our retail environments. MINT provides a turn-key solution that is coupled with excellent communication that allows our team to feel confident in the final deliverables. The design and quality is equally excellent, and any small issues we have encountered have been addressed promptly.”