Adobe, a highly successful software brand, had historically sold most of their products either online or as a bundle with hardware purchases. The retail sales was a small percentage of their business, and they wished to improve this with both sales – assisted and self-service environments.
MINT was engaged to design a retail display that would be positioned as a feature end-cap in different retail environments. The display needed to effectively merchandise Adobe products and include digital technology that educated consumers and promoted a positive retail experience. Retail intelligence tools were included in the design, specifically traffic/dwell time and digital screen engagement.