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News
Retail 2020+ Success Comes Down to 2 Things
There is no sugar coating it, 2020 has sucked for retail. So what now? History shows us that after a significant downturn, new successful strategies and opportunities surface in ways not previously utilized. NOW is the time when retailers should be strategizing on how to be more successful. Darwin is knocking on your doors, it’s...
August 11, 2020
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Top 10 ways for retailers to succeed during the Covid-19 crisis
Retailers are in uncharted waters with the challenges caused by the Covid-19 pandemic. Store closings, apprehensive consumers, ensuring healthy environments for employees & consumers, staying profitable, the list goes on.  As retail re-emerges from this pandemic, it is not business as usual. Overnight, retail is faced with a new way of retailing and new rules...
May 6, 2020
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Introducing BOPIS – Buy Online Pick Up In Store
Step 1 Purchase Online and opt for store pickup Set an appointment time or go when convenient SMS Barcode is generated for in-store registration Curb-side pickup options     Step 2 Customers scan their barcode on the self service kiosk at the store (touchless) Customers are automatically put into a queue for servicing Customers with...
April 21, 2020
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Experiential Retail: Explained

Experiential Retail is the talk of the retail world, and quickly a top priority for retail to succeed. If you ask industry leaders and retailers you will get many different answers to what it means, how to implement it, and how to afford it. Experiential Retail is being influenced by the change in consumer demographics….

March 28, 2020
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Take a tour of the b8ta dashboard

At the heart of a b8ta partnership is the technology we’ve built to allow brands to scale, measure, and understand their retail presence. The b8ta store cameras, displays, and b8ta testers (store associates) allow for easy placement management and the ability to analyze in-store data. These metrics allow you to understand the performance of the product in…

March 26, 2020
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7-11 The next retailer to test cashier-less stores

An article by Sarah Perez featuring our work for 7-11.  7-Eleven is the latest retailer to test the “cashierless” store concept, following Amazon’s big push into the market with its Amazon Go convenience stores that use technology, instead of people, to monitor stock levels, track purchases and process payments.   See the full article at…

February 6, 2020
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How b8ta partners use our stores as a marketing channel

The goals of a marketer can vary wildly depending on their given product or company, but a need for increased brand awareness and general “buzz” are typically congruent among both huge multinationals and fresh-from-Kickstarter companies alike.  The bottom line for most marketers is pretty simple—they need people to be positively thinking and talking about their…

August 12, 2019
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How to Increase Shopper Traffic & Sales

An article by Nick Rojas.  Fully realizing the potential of data in retail not only delivers an improved shopper experience but also allows you to identify and predict upcoming industry trends, allowing you to operate your business proactively and continue to improve upon your products, services, and value, directly based on your own shoppers’ input…

March 17, 2019
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Ever Present Management!

I have been introduced to a new technology platform that will change retail permanently, and feel compelled to share it .  Ever Present Management (EPM) by Retail Vision is a proprietary technology platform that increases retail sales by 20% + and reduces infrastructure costs significantly.  It was developed to be used for a MetroPCS store…

November 18, 2018
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Value of the In-Person Experience

An article by Joshua Brueckner.  From powerful brand exposure to closing more sales, offline retail is a massive opportunity for makers to tap into. Humans have been physically purchasing goods inside of stores for the last two plus centuries. It wasn’t until relatively recently that the internet emerged and ecommerce became the new norm of…

October 23, 2018
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Design, Build, Dominate!

Delivering a true brand experience for your customers is a must for retail success today!  That success must start with a design that is curated to deliver an authentic brand experience.  Any designer can provide a “good looking” store, but your design needs to transcend that and incorporate strategic elements that deliver the customer experience AND allow…

May 2, 2017
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