An article by Joshua Brueckner.  From powerful brand exposure to closing more sales, offline retail is a massive opportunity for makers to tap into.

Humans have been physically purchasing goods inside of stores for the last two plus centuries. It wasn’t until relatively recently that the internet emerged and ecommerce became the new norm of shopping.

See the full article at https://blog.builtbyb8ta.com/the-value-of-the-in-person-experience