by Andrew Pierce | Mar 26, 2020 | In the News
At the heart of a b8ta partnership is the technology we’ve built to allow brands to scale, measure, and understand their retail presence. The b8ta store cameras, displays, and b8ta testers (store associates) allow for easy placement management and the ability to...
by Andrew Pierce | Feb 6, 2020 | In the News
An article by Sarah Perez featuring our work for 7-11. 7-Eleven is the latest retailer to test the “cashierless” store concept, following Amazon’s big push into the market with its Amazon Go convenience stores that use technology, instead of people, to monitor stock...
by Andrew Pierce | Aug 12, 2019 | In the News, Informational
The goals of a marketer can vary wildly depending on their given product or company, but a need for increased brand awareness and general “buzz” are typically congruent among both huge multinationals and fresh-from-Kickstarter companies alike. The bottom line for...
